Get the Skills to Become a Management/Marketing Professional
2-Year* Business Administration – Management/Marketing Associate Degree Program in White Plains, NY
Management/Marketing professionals play a vital role in today’s modern business world. Skilled professionals in this field are responsible for managing brand awareness and lead generation through all the digital channels available to a company.
Get your Business Management/Marketing AAS degree and fast-track your business career. Have the opportunity to get Certified in Social Media with Digital Marketing Institute (DMI) accreditation built right into your program.
Social Media Certification Within Your Degree »
- Jan 15th, 2025Business Administration – Management/Marketing (AAS): Day Classes The College of Westchester - White Plains, NY Campus 325 Central Avenue White Plains New York United States 10606 Our Business Administration - Management/Marketing program lays the groundwork for your successful journey in the business world. Course topics include Management, Marketing, Selling and Accounting.https://www.cw.edu/wp-content/uploads/2024/07/business-hero-1.jpgThe College of Westchester
The best way to see if the College of Westchester is the right fit for you is to attend an online or in-person information session. You’ll get a true feel for what it’s like to be a part of the CW community. Schedule an information session now or Get more info.
Becoming a Qualified Management/Marketing Professional
The Business Administration – Management/Marketing Associate Degree program is designed to provide students with a foundation education needed for success in business. Students will learn practical knowledge and application of skills in essential disciplines such as Management, Marketing, Selling and Accounting.
Credits earned may be transferred into the bachelor’s degree programs.
Program Learning Objectives
- Demonstrate their understanding of emerging trends in human resources management principles and the ability to apply these principles in a business context in today’s work environment.
- Understand marketing strategies and apply them in real-world contexts, indicating their ability to drive revenue and foster meaningful customer engagement.
- Evaluate problem-solving and decision-making techniques to solve modern business scenarios and problems, demonstrating the ability to think critically, and strategically implement process improvements.
- Comprehend the core principles of management and apply them in diverse business scenarios, demonstrating their resource management and effective leadership abilities.
- Demonstrate their understanding of customer relationship management principles and their ability to apply practical applications in a business context.
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Business Administration Courses
| Course No. | Course Title | Semester Credits |
|---|---|---|
| BUS103 | Introduction to Business » | 3 |
| This course allows students to explore a variety of industries of interest to them. The structure of the organizations, competitive activity, consumer attitudes as well as the job functions needed to make each successful will be examined. Students will engage in group discussions regarding the importance of the industry to the consumer and the economy. Students will complete this introductory course with a broad knowledge that can be streamlined to a specific industry in courses that follow.
Number: BUS103 Credits: 3.00 Type: Business Administration |
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| BUS112 | Principles of Marketing » | 3 |
| This course surveys the general nature of marketing concepts, process, organization, and buyer behavior. It also examines the basic decision areas of product, distribution, promotion, pricing and society’s interaction with the dynamics of marketing.
Number: BUS112 Credits: 3.00 Type: Accounting |
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| BUS122 | Integrated Business Applications » | 3 |
| In this course, students will examine the concepts and applications of Microsoft Word & PowerPoint. Students will use these technology tools to create business documents, marketing materials, and develop effective business presentations that will prepare them for today’s information based business environment.
Number: BUS122 Credits: 3.00 Type: Business Administration |
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| BUS203 | Principles of Management » | 3 |
| A thorough study of the most modern management methods. Analyzes the areas of organizing, planning, staffing, directing and controlling the organization. Examines the relationship of managers and supervisors in getting the job done.
Number: BUS203 Credits: 3.00 Type: Accounting |
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| ACC107 | Financial Accounting I » | 3 |
| Students taking Financial Accounting I will be involved in accounting theory and its applications. In addition, there will be an in-depth study of the nature of assets and liabilities such as cash, accounts receivable, accounts payable, short-term investments, inventories, plant and equipment, intangibles and the preparation of financial statements. During the semester, emphasis will be placed on journal entries, posting, preparation of month-end financial statements as well as closing and adjusting entries.
Number: ACC107 Credits: 3.00 Type: Accounting |
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| ACC127 | Spreadsheet Applications » | 3 |
| This course introduces Excel spreadsheet concepts using software in the Windows environment. Topics to be covered include: creating the Excel worksheet, formulas, functions, enhancing spreadsheets with graphs and charts, analyzing spreadsheet data (what–if analysis) and working with large worksheets.
Number: ACC127 Credits: 3.00 Type: Accounting |
||
| DMD220 | Social Media for Marketing & Advertising » | 3 |
| This course will explore the various facets of social media and its uses in the current digital landscape. Students will explore and analyze various social media tools and platforms and examine why and when each should be used. Students will apply various social techniques to real world cases to begin, or continue building, a social media portfolio. As a class, students will engage in discussions about the current social landscape and the place social media has in online communications, marketing and advertising, and personal branding. Students will acquire or expand upon the essential knowledge for a foundation in social media management, strategy and content creation.
Number: DMD220 Credits: 3.00 Type: Digital Media |
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| BUS230 | Principles of Selling » | 3 |
| This course will explore the various facets of social media and its uses in the current digital landscape. Students will explore and analyze various social media tools and platforms and examine why and when each should be used. Students will apply various social techniques to real world cases to begin, or continue building, a social media portfolio. As a class, students will engage in discussions about the current social landscape and the place social media has in online communications, marketing and advertising, and personal branding. Students will acquire or expand upon the essential knowledge for a foundation in social media management, strategy and content creation.
Number: BUS230 Credits: 3.00 Type: Business Administration |
||
| BUS123 | Human Resources Management » | 3 |
| Provides the foundation for the contemporary theory and practices relating to the management of people through a behavioral approach. Major attention is devoted to the process of personnel procurement, development and maintenance of human resources. This includes sound practices in selection, training, motivation and compensation of employees.
Number: BUS123 Credits: 3.00 Type: Business Administration |
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| BUS279 | Customer Relationship Management » | 3 |
| Providing excellent customer service is key when it comes to relationship management and customer retention. Students will learn basic greetings and conversation starters, as well as how to maintain a professional presence when dealing with customers. We will look at the correlation between customer service and the increase of sales and revenue. A variety of communication tools will be examined and evaluated to determine what methods may be appropriate in keeping in touch with your client base. The term project will require students to create a Customer Service training manual for a company/industry of their choice.
Number: BUS279 Credits: 3.00 Type: Business Administration |
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| Total Major-Related Credits | 30 | |
| Course No. | Course Title | Semester Credits |
|---|---|---|
| GEN105 | Transformative Learning » | 3 |
| This course will introduce students to the value of change, personal growth, and transformation. Students will engage in activities designed to stimulate reflective thinking, create a positive personal outlook, and foster “behaviors of success.”
Number: GEN105 Credits: 3.00 Type: General Education |
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| GEN115 | Digital Technologies in the Workplace » | 3 |
| The objective of this course is to familiarize students with digital technologies as they are being used in the workplace
today, and explore how emerging technologies are likely to continue to evolve. Students will be exposed to digital technology fundamentals to better position them to readily adopt common workplace technologies. Students will also learn about security concerns, ethical considerations, digital communications etiquette, and other important concepts related to the use of digital technologies.
Number: GEN115 Credits: 3.00 Type: General Education |
||
| GEN125 | English Composition I » | 3 |
| In this course, students develop their reading comprehension and written communication skills. Different styles of writing are examined as students develop writing proficiency through practice in planning, outlining, drafting, revising and editing. In addition to regular class meeting times, Day Division students are required to participate in a ten-week Writing Lab component which counts as ten percent of the grade for English Composition. For the Day Division,
the Writing Lab is graded as Pass or Fail.
Note: Writing Lab is not required in the Evening division or for fully online programs. Prerequisite: Proficiency Examination and/or ACE108. Number: GEN125 Credits: 3.00 Type: General Education |
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| GEN127 | English Composition II » | 3 |
| This course builds on skills developed in English Composition I by presenting additional writing styles and helping students further refine their writing skills. Research skills and MLA documentation are also introduced. In addition to regular class meeting times, Day Division students are required to participate in a ten-week Writing Lab component which counts as ten percent of the grade for English Composition. For the Day Division, the Writing Lab is graded as Pass or Fail.
Note: Writing Lab is not required in the Evening division or for fully online programs. Prerequisite: GEN125 or permission to waive Number: GEN127 Credits: 3.00 Type: General Education |
||
| GEN129 | Essentials of Public Speaking » | 3 |
| Communication skills require good speech habits. Therefore, this course covers organization of thoughts, voice control, diction and presentation of ideas to a variety of audiences. The art of listening is also studied. Emphasis will be placed on a series of oral presentations in order to acquire and reinforce these skills.
Number: GEN129 Credits: 3.00 Type: General Education |
||
| GEN147 | College Mathematics » | 3 |
| This course will provide complimentary sessions to Foundations of Math in fundamental mathematics. Ratios, percentages, proportions, descriptive statistics, word problems, basic geometry, and an introduction to algebra will be covered. The course provides a sound understanding in basic math concepts necessary for future math courses.
Prerequisite: Proficiency exam and/or ACE106. Number: GEN147 Credits: 3.00 Type: General Education |
||
| GEN157 | Statistics » | 3 |
| This course offers an introduction to basic statistical theory and application. Topics to be discussed in detail include: sampling procedures; finding mean, median and mode; finding the variance and standard deviation; graphing histograms and bell curves. This course also illustrates how statistics are used in the business world as well as in the media and the benefits and drawbacks of statistical information.
Prerequisite: Proficiency exam and/or ACE106 or permission to waive. Number: GEN157 Credits: 3.00 Type: General Education |
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| GEN186 | Principles of Economics » | 3 |
| This course covers the foundational principles of economics. Macroeconomics, where money, spending, and income intersect, along with microeconomics, focusing on individual choices, trade, and supply-demand dynamics are examined throughout the course. Understand economic challenges, indicators, and decision-making at both national and individual levels are discussed.
Number: GEN186 Credits: 3.00 Type: General Education |
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| GEN250 | Ethics and Professionalism » | 3 |
| This course will introduce the student to the moral principles and standards that guide behavior in today’s complex society and business. The definition and application of moral philosophies are used to explore ethical decision-making using a case study approach. Economic, legal, and social dimensions are explored along with interpersonal relationships and the development of morality within individual thinking.
Number: GEN250 Credits: 3.00 Type: General Education |
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| Total General Education Credits | 27 | |
| Electives | ||
| Open Electives (3) | 9 | |
| Total Elective Credits | 9 | |
| Course No. | Course Title | Semester Credits |
|---|---|---|
| BUS261 | Front Office Operations & Reservation Systems » | 3 |
| Students will study various activities that are the responsibility of the front office. Focus will be on guestroom availability, reservation processing, guest registration, night audit, check-out procedures and the importance of technology and the Internet for optimum operation of the business. The impact this office has in conjunction with all other departments in the organization that are needed to operate a successful establishment are reviewed.
Number: BUS261 Credits: 3.00 Type: Business Administration |
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| BUS263 | Hospitality Marketing & Management » | 3 |
| The elements of product, price, promotion and place are applied to the Hospitality industry. Students will examine a variety of popular hotels and resorts to understand who they appeal to and why. This course will require students to develop a marketing plan focusing on product mix, new product development and concepts as well as consumer likes and dislikes. The importance of diversity, pricing and consumer needs is examined.
Number: BUS263 Credits: 3.00 Type: Business Administration |
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66 CREDITS REQUIRED FOR GRADUATION
Is a Rewarding Career as a Management/Marketing Professional Right For You? Get More Info…
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*Program length when completed in normal time.