Get the Skills to Become a Business Professional
51-Month* Online Business Administration – Management (BBA) Degree Program
Business professionals make up the backbone of many companies. From handling day-to-day logistics, to larger goals and projects in a variety of departments, they are highly valuable members of any team.
Work towards your Business Administration BBA degree online and drive your career forward. All baccalaureate students will experience a career-oriented curriculum designed to prepare them for a wide variety of business tracks.
The best way to see if the College of Westchester is the right fit for you is to attend an online or in-person information session. You’ll get a true feel for what it’s like to be a part of the CW community. Schedule an information session now or Get more info.
Becoming a Qualified Business Professional
The BBA in Business Administration – Management is a fully online program that offers students a strong and broad business program by integrating courses in management, marketing, finance, technology, and project management. Students will learn applied business skills such as problem-solving, decision-making, team building and strategic planning.
In addition, this BBA program includes a unique Project Management focus that provides specialized skills often desired by employers. Business Administration – Management students will also focus and develop their newly acquired skills and knowledge through a senior-level capstone course.
Program Learning Objectives
- Design and implement decision-making strategies for project management.
- Develop marketing policies to identify, attract, and retain the right customers.
- Develop operations management policies to design reliable supply chains and efficient processes to turn raw materials into final products.
- Apply business concepts in the business setting and in business case studies.
- Create a formal digital marketing plan for a business, applying suitable social media channels, knowledge of data analytics, successful e-mail marketing campaign tools, and search engine optimization (SEO) techniques.
Is a Career in Business Administration Right for You? Take the CW “Business Administration College and Career Readiness Quiz”
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Business Administration & Management Courses
| Course No. | Course Title | Semester Credits |
|---|---|---|
| BUS103 | Introduction to Business » | 3 |
| This course allows students to explore a variety of industries of interest to them. The structure of the organizations, competitive activity, consumer attitudes as well as the job functions needed to make each successful will be examined. Students will engage in group discussions regarding the importance of the industry to the consumer and the economy. Students will complete this introductory course with a broad knowledge that can be streamlined to a specific industry in courses that follow.
Number: BUS103 Credits: 3.00 Type: Business Administration |
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| BUS112 | Principles of Marketing » | 3 |
| This course surveys the general nature of marketing concepts, process, organization, and buyer behavior. It also examines the basic decision areas of product, distribution, promotion, pricing and society’s interaction with the dynamics of marketing.
Number: BUS112 Credits: 3.00 Type: Accounting |
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| ACC107 | Financial Accounting I » | 3 |
| Students taking Financial Accounting I will be involved in accounting theory and its applications. In addition, there will be an in-depth study of the nature of assets and liabilities such as cash, accounts receivable, accounts payable, short-term investments, inventories, plant and equipment, intangibles and the preparation of financial statements. During the semester, emphasis will be placed on journal entries, posting, preparation of month-end financial statements as well as closing and adjusting entries.
Number: ACC107 Credits: 3.00 Type: Accounting |
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| ACC127 | Spreadsheet Applications » | 3 |
| This course introduces Excel spreadsheet concepts using software in the Windows environment. Topics to be covered include: creating the Excel worksheet, formulas, functions, enhancing spreadsheets with graphs and charts, analyzing spreadsheet data (what–if analysis) and working with large worksheets.
Number: ACC127 Credits: 3.00 Type: Accounting |
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| DMD220 | Social Media for Marketing & Advertising » | 3 |
| This course will explore the various facets of social media and its uses in the current digital landscape. Students will explore and analyze various social media tools and platforms and examine why and when each should be used. Students will apply various social techniques to real world cases to begin, or continue building, a social media portfolio. As a class, students will engage in discussions about the current social landscape and the place social media has in online communications, marketing and advertising, and personal branding. Students will acquire or expand upon the essential knowledge for a foundation in social media management, strategy and content creation.
Number: DMD220 Credits: 3.00 Type: Digital Media |
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| BUS230 | Principles of Selling » | 3 |
| This course will explore the various facets of social media and its uses in the current digital landscape. Students will explore and analyze various social media tools and platforms and examine why and when each should be used. Students will apply various social techniques to real world cases to begin, or continue building, a social media portfolio. As a class, students will engage in discussions about the current social landscape and the place social media has in online communications, marketing and advertising, and personal branding. Students will acquire or expand upon the essential knowledge for a foundation in social media management, strategy and content creation.
Number: BUS230 Credits: 3.00 Type: Business Administration |
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| BUS123 | Human Resources Management » | 3 |
| Provides the foundation for the contemporary theory and practices relating to the management of people through a behavioral approach. Major attention is devoted to the process of personnel procurement, development and maintenance of human resources. This includes sound practices in selection, training, motivation and compensation of employees.
Number: BUS123 Credits: 3.00 Type: Business Administration |
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| ACC320 | Accounting for Managers » | 3 |
| This course provides exposure to topics which include standard cost systems, budgeting, cost volume profit relationships and breakeven analysis. Spreadsheet and quantitative methods are utilized in class to analyze simulated real life business situations applied to modern manufacturing plants and other types of business enterprises.
Prerequisite: ACC107 or permission of Chair Number: ACC320 Credits: 3.00 Type: Accounting |
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| BUS305 | Marketing Management » | 3 |
| This course will introduce the student to the concepts and skills needed in planning, organizing, operating and controlling a business firm’s total marketing program. Emphasis is placed on considerations necessary for sound marketing management decisions in product development, pricing, demand creation and channel activities of the firm. A global perspective will be introduced to provide an understanding of the effects and opportunities of an interconnected, international marketplace. Experiential exercises and case studies are employed to provide students with the opportunity to develop skills in the evaluation, diagnosis and formulation of marketing strategies and tactics.
Prerequisite: Junior level status and BUS112 Number: BUS305 Credits: 3.00 Type: Business Administration |
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| BUS314 | Principles of Finance » | 3 |
| This course examines the fundamental financial problems of business. The student becomes acquainted with financial organization and operation. Current and long-term requirements for capital and analysis of capital structure including planning and control, budgeting and forecasting are examined.
Number: BUS314 Credits: 3.00 Type: Business Administration |
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| BUS320 | Operations Management » | 3 |
| This course will familiarize the student with the problems encountered by the operating management of a business enterprise and the methods used to analyze and solve these problems. Topics include forecasting, productivity, quality management, inventory management, capacity planning, scheduling, production planning, and project management, and the introduction of basic problem solving and project management tools.
Prerequisite: Junior level status Number: BUS320 Credits: 3.00 Type: Business Administration |
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| BUS325 | Management Applications and Strategy » | 3 |
| This course will provide the framework for understanding concepts and theories related to management across a variety of business sectors including for-profit, not-for-profit, and government-operated organizations. Students will learn how institutions are organized and governed, the role of various employee classes, and the management systems designed for their efficient and effective operation.
Prerequisite: Junior level status or permission of Chair Number: BUS325 Credits: 3.00 Type: Business Administration |
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| BUS337 | Business Law » | 3 |
| Explore the fundamental aspects of law as they pertain to the business world in the Business Law course. Delve into the intricacies of courts, court procedures, torts, and crimes. This foundational knowledge sets the stage for a deeper understanding of business contracts, including their nature, prerequisites, and regulations as governed by the Uniform Commercial Code. Special emphasis is placed on sales contracts, with a comprehensive examination of title transfer and risk allocation. This course provides a strong legal framework essential for navigating the complexities of business transactions and relationships.
Prerequisite: Junior level status or permission of Chair Number: BUS337 Credits: 3.00 Type: Business Administration |
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| BUS370 | Project Management Essentials » | 3 |
| The emphasis of this course is on the core competencies of Project Management as defined by PMI (Project Management Institute) and set forth in the Guide to the Project Management Body of Knowledge (PMBOK). Upon introducing the foundational elements of project management, students will gain experience by applying these elements to projects and employing them during the course of a logical project life cycle.
Prerequisite: Junior level status Number: BUS370 Credits: 3.00 Type: Business Administration |
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| BUS425 | Business Capstone Experience » | 3 |
| In the Business Capstone Experience course, students will bring together their business knowledge and skills to create a comprehensive business plan, enabling them to integrate theory and practice while highlighting expertise in strategic planning, market analysis, financial modeling, and more. Through extensive research, critical thinking, and creative problem-solving, students will construct a compelling roadmap for launching and managing a successful business venture. This course will challenge students to think innovatively, make data-driven decisions, and present a well-rounded business plan.
Prerequisite: Senior Level Status Number: BUS425 Credits: 3.00 Type: Business Administration |
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| BUS435 | Business Analytics » | 3 |
| This course provides an overview to the field of business analytics, focusing on the application of data-driven insights to inform business decisions. Students will learn foundational concepts, tools, and techniques for collecting, cleaning, analyzing, and interpreting data to extract valuable insights that drive organizational success. The course emphasizes practical skills and critical thinking through hands-on exercises, case studies, and real-world examples.
Prerequisite: GEN305 or equivalent Number: BUS425 Credits: 3.00 Type: Business Administration |
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| BUS480 | BBA Career Capstone » | 3 |
| The capstone course for the BBA in Business Administration degree will require students to apply skills and knowledge learned in the program to a typical project they may encounter in actual employment. Using the criteria outlined below, students will identify a specific topic and prepare a one page description for review and discussion with their faculty advisor. Then they will provide a written proposal outlining recommendations with supporting research, data and documentation. Students will be expected to defend proposals and make final amendments based on feedback and challenges by either an instructor or a review committee. The purpose of this class is to reflect upon learning experiences, demonstrate ability to organize thoughts, ideas and materials for written proposals, receive and offer support to fellow students, accept and handle criticism and gain greater self-awareness of one’s preparation and readiness for work using a project management skill set.
Note: Fulfills capstone requirement for Online students and Evening students with permission of Department Chairperson Prerequisite: The Capstone course must be taken in the final two semesters of a Day student’s degree program or the final four terms of and Evening or Online student’s degree program. Number: BUS480 Credits: 3.00 Type: Business Administration |
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| Total Major-Related Credits | 60 | |
| Course No. | Course Title | Semester Credits |
|---|---|---|
| GEN105 | Transformative Learning » | 3 |
| This course will introduce students to the value of change, personal growth, and transformation. Students will engage in activities designed to stimulate reflective thinking, create a positive personal outlook, and foster “behaviors of success.”
Number: GEN105 Credits: 3.00 Type: General Education |
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| GEN115 | Digital Technologies in the Workplace » | 3 |
| The objective of this course is to familiarize students with digital technologies as they are being used in the workplace
today, and explore how emerging technologies are likely to continue to evolve. Students will be exposed to digital technology fundamentals to better position them to readily adopt common workplace technologies. Students will also learn about security concerns, ethical considerations, digital communications etiquette, and other important concepts related to the use of digital technologies.
Number: GEN115 Credits: 3.00 Type: General Education |
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| GEN125 | English Composition I » | 3 |
| In this course, students develop their reading comprehension and written communication skills. Different styles of writing are examined as students develop writing proficiency through practice in planning, outlining, drafting, revising and editing. In addition to regular class meeting times, Day Division students are required to participate in a ten-week Writing Lab component which counts as ten percent of the grade for English Composition. For the Day Division,
the Writing Lab is graded as Pass or Fail.
Note: Writing Lab is not required in the Evening division or for fully online programs. Prerequisite: Proficiency Examination and/or ACE108. Number: GEN125 Credits: 3.00 Type: General Education |
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| GEN127 | English Composition II » | 3 |
| This course builds on skills developed in English Composition I by presenting additional writing styles and helping students further refine their writing skills. Research skills and MLA documentation are also introduced. In addition to regular class meeting times, Day Division students are required to participate in a ten-week Writing Lab component which counts as ten percent of the grade for English Composition. For the Day Division, the Writing Lab is graded as Pass or Fail.
Note: Writing Lab is not required in the Evening division or for fully online programs. Prerequisite: GEN125 or permission to waive Number: GEN127 Credits: 3.00 Type: General Education |
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| GEN129 | Essentials of Public Speaking » | 3 |
| Communication skills require good speech habits. Therefore, this course covers organization of thoughts, voice control, diction and presentation of ideas to a variety of audiences. The art of listening is also studied. Emphasis will be placed on a series of oral presentations in order to acquire and reinforce these skills.
Number: GEN129 Credits: 3.00 Type: General Education |
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| GEN147 | College Mathematics » | 3 |
| This course will provide complimentary sessions to Foundations of Math in fundamental mathematics. Ratios, percentages, proportions, descriptive statistics, word problems, basic geometry, and an introduction to algebra will be covered. The course provides a sound understanding in basic math concepts necessary for future math courses.
Prerequisite: Proficiency exam and/or ACE106. Number: GEN147 Credits: 3.00 Type: General Education |
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| GEN157 | Statistics » | 3 |
| This course offers an introduction to basic statistical theory and application. Topics to be discussed in detail include: sampling procedures; finding mean, median and mode; finding the variance and standard deviation; graphing histograms and bell curves. This course also illustrates how statistics are used in the business world as well as in the media and the benefits and drawbacks of statistical information.
Prerequisite: Proficiency exam and/or ACE106 or permission to waive. Number: GEN157 Credits: 3.00 Type: General Education |
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| GEN186 | Principles of Economics » | 3 |
| This course covers the foundational principles of economics. Macroeconomics, where money, spending, and income intersect, along with microeconomics, focusing on individual choices, trade, and supply-demand dynamics are examined throughout the course. Understand economic challenges, indicators, and decision-making at both national and individual levels are discussed.
Number: GEN186 Credits: 3.00 Type: General Education |
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| GEN250 | Ethics and Professionalism » | 3 |
| This course will introduce the student to the moral principles and standards that guide behavior in today’s complex society and business. The definition and application of moral philosophies are used to explore ethical decision-making using a case study approach. Economic, legal, and social dimensions are explored along with interpersonal relationships and the development of morality within individual thinking.
Number: GEN250 Credits: 3.00 Type: General Education |
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| GEN305 | Data Analytics and Statistical Applications » | 3 |
| This course dives deeper into data analysis and the skills necessary for informed decision making while developing a nuanced understanding of the role and impact of data-driven insights. Building upon GEN157 Statistics, this course illustrates how statistics drive decisions in business and media, while understanding their advantages and limitations. Topics include correlation, regression, sampling distributions, central limit theorem, confidence intervals, and hypothesis testing.
Number: GEN305 Credits: 3.00 Type: General Education |
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| GEN330 | Personal & Professional Development » | 3 |
| This course focuses on the adult years as a complex and extraordinarily variable process, rather than as an orderly sequence of predictable stages. Through experiential, interactive processes, this course will explore various theories and philosophies of adult physical, cognitive, and personality development. Attention will also be given to the larger social contexts and the adult’s experience as worker and learner.
Prerequisite: GEN305 Number: GEN330 Credits: 3.00 Type: General Education |
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| GEN363 | Conflict, Communication and Resolution » | 3 |
| This course will examine how communication can be used to effectively resolve conflicts between people, organizations, and cultures. Conflicts resulting from differences in gender and ethnicity in the contexts of work and personal relationships will also be emphasized. The course will have an interdisciplinary emphasis through the use of cases from history, psychology, sociology, and current events.
Prerequisite: Junior Level Status or Permission of Chair. Number: GEN363 Credits: 3.00 Type: General Education |
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| GEN421 | Business Communication and Research Methods » | 3 |
| This course will emphasize the necessary written, oral, and visual communication needed for today’s global business environment. The course is designed to provide a basic understanding of the importance of professionalism in the workplace, especially in the competitive business environment. Both interpersonal skills as well as research skills will be developed throughout the course. Throughout the semester, students will learn how utilizing creative skills and being flexible will be valuable in many career scenarios.
Prerequisite: Junior Level Status, or Permission of Chair. Number: GEN421 Credits: 3.00 Type: General Education |
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| GEN329 | Organizational Leadership OR » | 3 |
| Explore the principles of effective organizational leadership within the business world. Gain insights into leading teams, fostering innovation, and driving positive change within diverse workplace environments. Develop essential leadership skills that empower students to inspire, motivate, and guide teams toward achieving shared goals.
Prerequisite: Junior Level Status Number: GEN329 Credits: 3.00 Type: General Education |
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| GEN380 | Applied Artificial Intelligence » | 3 |
| Delve into the practical applications of artificial intelligence in the Applied Artificial Intelligence course. Explore how AI technologies like machine learning and neural networks are implemented to solve real-world problems across industries such as business, healthcare, finance, and more. Gain hands-on experience and insights into leveraging AI for enhanced decision-making and innovation.
Prerequisite: Junior Level Status or Permission of Chair Number: GEN380 Credits: 3.00 Type: General Education |
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| Total General Education Credits | 42 | |
| Electives | ||
| Open Electives (6) | 18 | |
| Total Elective Credits | 18 | |
| Students will need to complete 6 electives in this program. If you are choosing a concentration from the list below, a total of 3 electives will be applied. The total of 18 elective credits will be needed to complete the program. | ||
| Electives | ||
| Open Electives (6) | 18 | |
| Total Elective Credits | 18 |
| Course No. | Artificial Intelligence | Semester Credits |
|---|---|---|
| GEN108 | Introduction to Artificial Intelligence » | 3 |
| This course provides an overview of the fundamental concepts in Artificial Intelligence (AI). It introduces students to the history of AI, its applications, and its future. The course will cover topics such as problem-solving, knowledge representation, planning, machine learning, and ethical considerations in AI. No prior knowledge of AI is required
Number: GEN108 Credits: 3.00 Type: General Education |
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| GEN270 | Artificial Intelligence in the Workplace » | 3 |
| This course explores the application of Artificial Intelligence (AI) in various professional fields. It aims to equip students with the knowledge and skills to understand and leverage AI tools in their respective fields. Students will gain the expertise needed to harness the transformative potential of AI, positioning themselves as adept innovators and problem-solvers in today's rapidly evolving technological landscape. Prior knowledge of AI concepts is recommended
Number: GEN270 Credits: 3.00 Type: General Education |
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| GEN380 | Applied Artificial Intelligence » | 3 |
| Delve into the practical applications of artificial intelligence in the Applied Artificial Intelligence course. Explore how AI technologies like machine learning and neural networks are implemented to solve real-world problems across industries such as business, healthcare, finance, and more. Gain hands-on experience and insights into leveraging AI for enhanced decision-making and innovation.
Prerequisite: Junior Level Status or Permission of Chair Number: GEN380 Credits: 3.00 Type: General Education |
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| GEN241 | Interpersonal and Group Dynamics » | 3 |
| This course examines the human dynamics in organizations, focusing on individuals and small groups within them. Students will learn a wide range of interpersonal skills needed to succeed in most business occupations. In addition, students will learn how to identify group goals, understand the different needs of group members, accomplish group tasks, and effectively communicate within groups.
Number: GEN241 Credits: 3.00 Type: General Education |
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| ACC347 | Accounting Information Systems » | 3 |
| The course provides a comprehensive presentation of the fundamentals of data organization, classification, control, and reporting. Various accounting systems will be analyzed with an emphasis on database management and systems analysis, creation, and control.
Prerequisite: ACC108 Number: ACC347 Credits: 3.00 Type: Accounting |
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| GEN131 | Critical Thinking » | 3 |
| This course is intended to sharpen a student’s ability to think clearly, consistently, critically, and creatively. The course considers principles of sound judgment, both deductive and inductive reasoning, separating fact from opinion, analyzing arguments and testing hypotheses.
Number: GEN131 Credits: 3.00 Type: General Education |
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| Course No. | Digital and Social Media Marketing | Semester Credits |
|---|---|---|
| DMD107 | Digital Design and Graphics » | 3 |
| This course combines concepts and practical skills in the field of digital imaging. Building skills and understanding in the execution of typography, color theory, aesthetics, design thinking, and creative problem solving best practices. Students will explore digital image formats, creation, storage, manipulation, color layout and the elements of design required for web pages, interface design, and printed media. Students will plan, execute and layout professional level projects using a full range of digital technology.
Number: DMD107 Credits: 3.00 Type: Digital Media |
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| DMD420 | Digital Marketing and Social Media Analysis » | 3 |
| This course will provide students with a detailed perspective and practical experience on digital marketing and social media analytics as used in the contemporary business setting. Topics covered include search engine optimization, search engine marketing, social network marketing, social network targeting, social media analytics, predictive analytics, user-generated content management and marketing, mobile advertising and commerce, CRM strategy along with the concepts of different earned versus paid media, predictive modeling for ad targeting and customer relationship management, measuring and managing product virality, viral product design, native advertising, and engaging the multichannel experience.
Prerequisites: DMD220, GEN157, and BUS112
Formally DMD/BUS420
Number: DMD420 Credits: 3.00 Type: Digital Media |
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| GEN370 | Consumer Behavior and Culture » | 3 |
| This course will introduce the concepts of consumer behavior and decision making. It provides empirical evidence of convergence and divergence in consumer behavior and covers various psychological and sociological aspects of human behavior used for explaining consumer purchasing decisions. It will explore the concept of culture and introduce various models of culture, as well as the affects they have on consumer behavior. Finally, the course will discuss and review how consumer buying behavior and its cultural variations differ across the world.
Prerequisite: BUS112 Number: GEN370 Credits: 3.00 Type: General Education |
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| Course No. | Finance | Semester Credits |
|---|---|---|
| BUS245 | Personal Finance » | 3 |
| This course provides a survey of the areas of personal financial matters. The course content guides each person towards receiving results in the following areas: financial planning; buying on credit; borrowing money; using bank services; selecting from various types of insurance coverages; home ownerships vs renting; obtaining investment information; investing in stocks and bonds; budgeting; retirement planning and estate planning.
Number: BUS245 Credits: 3.00 Type: Business Education |
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| BUS338 | Intermediate Finance » | 3 |
| This course examines the fundamentals of treasury management. The student becomes acquainted with cash flow management, and short-term investment.
Prerequisite: Junior Level Status with BUS314, ACC107, and familiarity with Library databases Number: BUS338 Credits: 3.00 Type: Business Education |
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| BUS420 | Advanced Finance » | 3 |
| This course examines the fundamentals of investment analysis and portfolio management. The student becomes acquainted with investment concepts, global capital markets, the functioning of securities markets, security market indicators, information sources for securities, and portfolio management theories, as well as capital market theory, analysis and valuation of securities, and bond fundamentals and valuations. Rigorous financial report reading for both markets and corporations are included. The Capital Asset Pricing Model, international diversification, and basic derivatives such as puts, calls, limited commodity futures and financial futures will be discussed and analyzed.
Prerequisite: Junior level status with ACC107 and BUS314 or BUS338 Number: BUS420 Credits: 3.00 Type: Business Education |
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| Students will need to complete 6 electives in this program. If you are choosing a concentration from the list below, a total of 2 electives will be applied. The total of 18 elective credits will be needed to complete the program. | ||
| Electives | ||
| Open Electives (4) | 12 | |
| Concentration Electives (2) | 6 | |
| Total Elective Credits | 18 | |
| Course No. | Human Resources | Semester Credits |
|---|---|---|
| BUS328 | Employment Law and Labor Relations » | 3 |
| This course provides an in-depth understanding of the legal aspects of employment relations in the U.S. It traces the development of federal and state government regulation of the employment relationship and the evolution of employee rights in employment and labor law. The course is designed to help students understand employment laws and regulations in order to deal effectively with labor-related legal issues in the workplace.
Prerequisite: Junior Level Status Number: BUS328 Credits: 3.00 Type: Business Education |
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| GEN241 | Interpersonal and Group Dynamics » | 3 |
| This course examines the human dynamics in organizations, focusing on individuals and small groups within them. Students will learn a wide range of interpersonal skills needed to succeed in most business occupations. In addition, students will learn how to identify group goals, understand the different needs of group members, accomplish group tasks, and effectively communicate within groups.
Number: GEN241 Credits: 3.00 Type: General Education |
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| Course No. | Business Analytics | Semester Credits |
|---|---|---|
| ACC347 | Accounting Information Systems » | 3 |
| The course provides a comprehensive presentation of the fundamentals of data organization, classification, control, and reporting. Various accounting systems will be analyzed with an emphasis on database management and systems analysis, creation, and control.
Prerequisite: ACC108 Number: ACC347 Credits: 3.00 Type: Accounting |
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| GEN131 | Critical Thinking » | 3 |
| This course is intended to sharpen a student’s ability to think clearly, consistently, critically, and creatively. The course considers principles of sound judgment, both deductive and inductive reasoning, separating fact from opinion, analyzing arguments and testing hypotheses.
Number: GEN131 Credits: 3.00 Type: General Education |
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120 CREDITS REQUIRED FOR GRADUATION
Online Training Suited to Your Schedule
The Business Administration – Management program is offered entirely online. You get the technical skills and practical industry knowledge it takes to pursue a rewarding business career, with the convenience and flexibility of online training.
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*Program length when completed in normal time.