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Get the Skills to Become a Management/Marketing Professional

Business Management/Marketing student typing on a computer keyboard.
The Business Management/Marketing (Online) program provides you with the business knowledge needed to start a rewarding career

30-Month* Online Business Management/Marketing (AAS) Degree Program

Management/Marketing professionals play a key role in driving the success of businesses by effectively managing resources and promoting products or services. They ensure the company’s offerings meet customer needs, its resources are used effectively, and its brand stands strong in the market.

Acquire your AAS Business Management/Marketing (Online) degree online and fast-track your business career.

 
  • Feb 24th, 2025Business Management/Marketing (AAS) – Online: Online Classes The College of Westchester - White Plains, NY Campus 325 Central Avenue White Plains New York United States 10606 The 100% online AAS in Business Management/Marketing program equips students with foundational business knowledge and practical skills in Management, Marketing, Selling, and Accounting.https://www.cw.edu/wp-content/uploads/2024/09/AAS-Business-Online.jpgThe College of Westchester

The best way to see if the College of Westchester is the right fit for you is to attend an online or in-person information session. You’ll get a true feel for what it’s like to be a part of the CW community. Schedule an information session now or Get more info.

Becoming a Qualified Management/Marketing Professional

The fully online AAS degree in Business Management/Marketing program is designed to provide students with a foundation education needed for success in business. Students will learn practical knowledge and application of skills in essential disciplines such as Management, Marketing, Selling and Accounting.

Credits earned may be transferred into the bachelor’s degree programs.

Program Learning Objectives

  • Demonstrate their understanding of emerging trends in human resources management principles and the ability to apply these principles in a business context in today’s work environment.
  • Understand marketing strategies and apply them in real-world contexts, indicating their ability to drive revenue and foster meaningful customer engagement.
  • Evaluate problem-solving and decision-making techniques to solve modern business scenarios and problems, demonstrating the ability to think critically, and strategically implement process improvements.
  • Comprehend the core principles of management and apply them in diverse business scenarios, demonstrating their resource management and effective leadership abilities. 
  • Demonstrate their understanding of customer relationship management principles and their ability to apply practical applications in a business context.

Is a Career in Business Management/Marketing Right for You? Take the CW “Business Management/Marketing College and Career Readiness Quiz"

This fun, online quiz takes 3-minutes to complete and you’ll get a personalized report. Identify your strengths and social style plus the training and positions you’re best suited for. Get Your Online College and Career Readiness Score Now >>

Business Management/Marketing Courses

Course No. Course Title Semester Credits
BUS103 Introduction to Business » 3
BUS112 Principles of Marketing » 3
BUS122 Integrated Business Applications » 3
BUS203 Principles of Management » 3
ACC107 Financial Accounting I » 3
ACC127 Spreadsheet Applications » 3
DMD220 Social Media for Marketing & Advertising » 3
BUS230 Principles of Selling » 3
BUS123 Human Resources Management » 3
BUS279 Customer Relationship Management » 3
Total Major-Related Credits 30
Course No. Course Title Semester Credits
GEN105 Transformative Learning » 3
GEN115 Digital Technologies in the Workplace » 3
GEN125 English Composition I » 3
GEN127 English Composition II » 3
GEN129 Essentials of Public Speaking » 3
GEN147 College Mathematics » 3
GEN157 Statistics » 3
GEN186 Principles of Economics » 3
GEN250 Ethics and Professionalism » 3
Total General Education Credits 27
Electives
Open Electives (3) 9
Total Elective Credits 9
Course No. Course Title Semester Credits
BUS261 Front Office Operations & Reservation Systems » 3
BUS263 Hospitality Marketing & Management » 3

66 CREDITS REQUIRED FOR GRADUATION

Online Training Suited to Your Schedule

The Business Management/Marketing (Online) program is offered entirely online. You get the technical skills and practical industry knowledge it takes to pursue a rewarding management/marketing career, with the convenience and flexibility of online training.

Is a Rewarding Career as a Management/Marketing Professional Right For You? Get More Info…

If you’re interested in learning more about careers in Business Management/Marketing and exploring whether The College of Westchester is right for you, fill out the form on this page to receive more information.

For immediate questions, call 1-833-768-2842.

*Program length when completed in normal time.

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