Get the Skills to Become a Digital Media Professional
21 to 23-Month* Digital Media Specialist Certificate Program in White Plains, NY
Digital Media professionals play an important role in today’s modern world. As more and more companies move their businesses online, the need for trained Digital Media professionals will continue to grow.
If you’re a creative, motivated individual with a passion for technology, you can inject innovation into your career with the Digital Media Specialist program.
- May 14th, 2025Digital Media Specialist: Day Classes The College of Westchester - White Plains, NY Campus 325 Central Avenue White Plains New York United States 10606 As a graduate of the Digital Media Specialist program, you will have the skills needed to thrive in the dynamic and ever-evolving fields of graphic design, web design, animation, and video and visual effects.https://www.cw.edu/wp-content/uploads/2024/09/Digital-Media-Specialist-Image.jpgThe College of Westchester
The best way to see if the College of Westchester is the right fit for you is to attend an online or in-person information session. You’ll get a true feel for what it’s like to be a part of the CW community. Schedule an information session now or Get more info.
Becoming a Qualified Digital Media Professional
The Digital Media Specialist program is designed to provide students with the skills needed for career opportunities in a diverse and evolving industry that includes graphic design, web design, animation, video and visual effects. The program utilizes current digital media technologies which enable students to enhance their personal portfolios to emphasize their strengths, skills, and potential.
You can complete this program in as little as 21 months* with our day class option.
Is a Career as a Digital Media Specialist Right for You? Take the CW “Digital Media Specialist College and Career Readiness Quiz”
This fun, online quiz takes 3-minutes to complete and you’ll get a personalized report. Identify your strengths and social style plus the training and positions you’re best suited for. Get Your Online College and Career Readiness Score Now >>
Digital Media Courses
| Course No. | Course Title | Semester Credits |
|---|---|---|
| DMD101 | Visual Storytelling » | 3 |
| This course is an introduction to digital media concepts and includes discussions of digital media design and development. The course will review current and emerging trends in digital media technologies, career opportunities, and resources. Students will be exposed to a variety of different media applications used in the industry, while learning the value of telling a story through studying design and storytelling in both principle and practice. Various media will be used to render stories from concept to completion, including photography, illustration, computer graphics, storyboarding, and collage.
Number: DMD101 Credits: 3.00 Type: Digital Media |
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| DMD102 | Introduction to Digital and Social Media Marketing » | 3 |
| This course will provide students with a foundational understanding of key concepts, strategies, and techniques in the rapidly evolving landscape of digital marketing. By the end of the course, students will have developed the knowledge and skills necessary to design and execute effective digital marketing campaigns that drive engagement, build brand awareness, and achieve business objectives in today's digital age.
Number: DMD102 Credits: 3.00 Type: Digital Media |
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| DMD107 | Digital Design and Graphics » | 3 |
| This course combines concepts and practical skills in the field of digital imaging. Building skills and understanding in the execution of typography, color theory, aesthetics, design thinking, and creative problem solving best practices. Students will explore digital image formats, creation, storage, manipulation, color layout and the elements of design required for web pages, interface design, and printed media. Students will plan, execute and layout professional level projects using a full range of digital technology.
Number: DMD107 Credits: 3.00 Type: Digital Media |
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| DMD201 | Social Media Platforms and Content Strategy » | 3 |
| This course offers students a comprehensive understanding of social media channels, exploring their development from inception to present-day giants and analyzing the historical context that has shaped their growth and societal impact. Students will delve into the evolution of social media platforms over time, equipping them with valuable insights to inform their strategies and perspectives in
navigating the digital landscape. Additionally, the course covers essential skills and strategies for producing engaging and impactful content tailored for online platforms. Through hands-on exercises, students will learn to craft compelling content that resonates with audiences, drives engagement, and achieves marketing objectives in the dynamic landscape of social and digital media.
Prerequisite: DMD102 Number: DMD201 Credits: 3.00 Type: Digital Media |
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| GEN125 | English Composition I » | 3 |
| In this course, students develop their reading comprehension and written communication skills. Different styles of writing are examined as students develop writing proficiency through practice in planning, outlining, drafting, revising and editing. In addition to regular class meeting times, Day Division students are required to participate in a ten-week Writing Lab component which counts as ten percent of the grade for English Composition. For the Day Division,
the Writing Lab is graded as Pass or Fail.
Note: Writing Lab is not required in the Evening division or for fully online programs. Prerequisite: Proficiency Examination and/or ACE108. Number: GEN125 Credits: 3.00 Type: General Education |
||
| GEN129 | Essentials of Public Speaking » | 3 |
| Communication skills require good speech habits. Therefore, this course covers organization of thoughts, voice control, diction and presentation of ideas to a variety of audiences. The art of listening is also studied. Emphasis will be placed on a series of oral presentations in order to acquire and reinforce these skills.
Number: GEN129 Credits: 3.00 Type: General Education |
||
| GEN127 | English Composition II » | 3 |
| This course builds on skills developed in English Composition I by presenting additional writing styles and helping students further refine their writing skills. Research skills and MLA documentation are also introduced. In addition to regular class meeting times, Day Division students are required to participate in a ten-week Writing Lab component which counts as ten percent of the grade for English Composition. For the Day Division, the Writing Lab is graded as Pass or Fail.
Note: Writing Lab is not required in the Evening division or for fully online programs. Prerequisite: GEN125 or permission to waive Number: GEN127 Credits: 3.00 Type: General Education |
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| GEN195 | Elements of Effective Design » | 3 |
| This course will examine the principles of color theory and design. Students will gain an understanding of color relationships, as well as learn to identify and analyze the principles and elements of design. Emphasis is placed on color relationships, visual impact, as well as the psychological and symbolic uses of color. Students will utilize these theories and principles in the creation of their own unique designs through creative hands-on projects. In addition, students will also develop their comprehension of 3D space, light, materials, and texture. Students will discover the power and effect of color, two-dimensional design, and three-dimensional design on an audience.
Number: GEN195 Credits: 3.00 Type: General Education |
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| GEN245 | Social Media Communications » | 3 |
| In this course students will learn how to create effective content for online communication, including text-based graphics and verbiage for compelling social media posts. Students will analyze successful social media campaigns and determine the impact of hashtags, photos, videos, and sponsored ads. Software and social media tools for analytics, community engagement and content creation will be explored.
Number: GEN245 Credits: 3.00 Type: General Education |
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| BUS112 | Principles of Marketing » | 3 |
| This course surveys the general nature of marketing concepts, process, organization, and buyer behavior. It also examines the basic decision areas of product, distribution, promotion, pricing and society’s interaction with the dynamics of marketing.
Number: BUS112 Credits: 3.00 Type: Accounting |
||
| BUS122 | Integrated Business Applications » | 3 |
| In this course, students will examine the concepts and applications of Microsoft Word & PowerPoint. Students will use these technology tools to create business documents, marketing materials, and develop effective business presentations that will prepare them for today’s information based business environment.
Number: BUS122 Credits: 3.00 Type: Business Administration |
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| Electives | ||
| Digital Media Electives (3) | 9 | |
| Open Elective (1) | 3 | |
| General Education Elective (1) | 3 | |
| Total Elective Credits | 15 | |
48 CREDITS REQUIRED FOR GRADUATION
This certificate is currently offered for Day Division students only.
Is a Rewarding Career as a Digital Media Specialist Right For You? Get More Info…
If you’re interested in learning more about careers in Digital Media and exploring whether The College of Westchester is right for you, fill out the form on this page to receive more information.
For immediate questions, call 1-833-768-2842.
*Program length when completed in normal time.